The leading manufacturer of artificial grass, Global Syn-Turf, Inc., announced that it has launched a special Spanish-language program designed to support Spanish speakers in the synthetic turf industry who are most comfortable interacting in Spanish. Services in the program include Spanish-language literature and knowledge transference, as well as Spanish-language audiovisual media. The company has launched the first phase of the program, and will expand its Spanish-language services throughout 2015 in several stages of updates.
According to Labor Force Statistics from the Current Population Survey conducted by the Bureau of Labor Statistics, Hispanics represent 43.1% of the Landscaping services industry. Global Syn-Turf is the only worldwide artificial turf manufacturer focusing on Hispanic landscapers, with services delivered in their primary language.
"U.S. Hispanics, in particular, are upwardly mobile in the landscaping industry," said Marysol Gomez, Sales and Marketing Manager. "Further, in 2011, households with at least one Spanish-speaking worker in the landscaping industry obtained more than $18 billion in household income -- that's a lot of buying power. And this number is only increasing. Our new program was designed for this customer base, as well as for Spanish-speaking people in Latin America and all over the world. Our goal is for Global Syn-Turf to be the preeminent one-stop emporium for this population to shop for artificial grass products and receive Spanish-language artificial grass services -- whenever they want. We are thrilled to fill the hole in this market by launching this Spanish-language program, and are just as excited about other new products and services coming down the pipeline throughout 2015."
The first phase of Global Syn-Turf's program launches today with the publication of Spanish-language literature, including artificial grass installation and instruction manuals, which can be accessed on their website at GlobalSynTurf.com. In addition to Spanish-language literature immediately available on the web, Spanish-language services and knowledge dispensation are currently available at all of Global Syn-Turf's warehouses and locations. Other services, including video aids, are projected for release in updates throughout 2015.
Commenting on recent major developments in the green industry, Marysol Gomez said, "Recently we've seen similar announcements from other green industry companies, confirming the explosive market for Spanish-language services and products. The green industry is receptive to, and built to accommodate, innovative and progressive movements from firms, and this program is poised to make Global Syn-Turf quickly become a premier, one-stop worldwide artificial grass destination for Spanish speakers. Our customer base is very diverse, so it's logical for our products and services to adapt accordingly."
...Artificial grass isn't catching on in just the United States -- it is a worldwide phenomenon. According to The Telegraph, fake products are becoming popular in all sorts of verticals. Other verticals include the flower market for special occasions. In the UK, fake flowers are becoming a common gift on such holidays as Mother's Day and Valentine's Day. In just the past year, one individual flower seller claims that his sales of fake flowers have increased by 71 percent.
Reasons for the increased sales of artificial flowers is that they are hypoallergenic, and also that the technologies have simply taken a quantum leap in the past few years. Gone are the silk flowers, and in are the new plastic versions which can be cleaned with water without damage.
Naturally, artificial grass is becoming mainstream as well. More and still more UK homeowners are converting their hard-to-maintain, filled-with-dead-grass lawns with maintenance-free artificial grass products. Besides, a common after effect of installing the artificial grass in their yards is the desire to bring others into the artificial grass fold! Apparently, once they install artificial grass in their yards, they tend to make an effort in convincing their friends and neighbors to convert their yards, too. Once you discover something good, you want to share it with the world!
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Global Syn-Turf, Inc., the artificial grass industry's leading manufacturer and supplier, has launched five new eco-friendly products to their line of artificial grass innovations. The new products continue the company's reputation for producing state-of-the-art artificial grass technologies and accessories, and anticipating the needs of artificial grass installers worldwide.
The new artificial grass innovations being launched are: Turf Super Glue for seaming, seaming tape, bender board and stakes, galvanized spikes, and golf cup caps. The new products are to be used by artificial grass installers in their synthetic turf and putting green installations.
"Global Syn-Turf loves a challenge, especially when it involves inventing new and improved industrial artificial grass products," said Rachel Brady, Global Syn-Turf's Sales and Marketing Manager. "After a few experiments, we've perfected the products, which are now ready for popular consumption. We believe these new accessories will be very useful to the public and an integral component of our success this year and beyond" said Ms. Brady.
The first product, Global Syn-Turf's firm, high-quality seaming glue, Turf Super Glue, is an effective and environmentally friendly adhesive for seaming and binding artificial turf to various surfaces.
The second product, Global Syn-Turf's strong-yet-pliable seaming tape, is intended to be used in conjunction with Turf Super Glue, and is placed underneath the artificial turf, binding it to various substrates.
According to Rachel Brady, "The Seaming Glue and Seaming Tape are great additions to our line of artificial grass adhesives, as they are perfectly suited for use in many different lawn configurations, and can be used with both putting greens and standard artificial grass surfaces. These new and effective artificial grass adhesives position Global Syn-Turf as the very best resource for installers looking to increase productivity with better adhesive solutions for their artificial grass installations."
Global Syn-Turf's beautiful new bender board edging is the third product being launched this week. Bender board provides a beautiful wood-grained edging for your artificial grass installation.
To be used in combination with the bender board are their sturdy and inconspicuous bender board stakes. Bender board stakes are polypropylene and are to be placed every two inches along the bender board edging. Their brown color will blend in with your bender board and the landscape's circumambience.
Ms. Brady stated, "We recognized a need our customers had for a high-quality, affordable, and timeless artificial grass edging, and designed a bender board to fulfill this very need. Whether customers are planning to use it to differentiate their artificial grass installation from a raised layer of mulch, or to block weeds and foreign plants from growing into their artificial grass areas, this bender board product is the perfect solution. Coupled with the bender board stakes, a natural, wood-colored edging is now an easy aesthetic for every landscaper and artificial grass installer to accomplish."
The fourth product, galvanized spikes, is a great choice for securing artificial grass seams and edges. The steel spikes (nails) are resistant to rust and extreme weather and have a galvanized finish. The galvanized spikes are multipurpose, suitable for securing various surfaces.
"We are very excited to expand our accessories line to include the galvanized spikes. The galvanized spikes provide a solution for artificial grass installers who prefer an alternative to staples," said Rachel Brady. "Ultimately, this particular innovation is a means for Global Syn-Turf to begin offering more fastening products to the turf industry, and will allow us to bring reliable Global Syn-Turf products to installers everywhere-€”irrespective of their installation preferences."
And the last product being launched this week is Global Syn-Turf's specially designed, eco-friendly Golf Hole Cap. This product provides a firm-yet-easily-removable barrier between your golf hole and the environment. The universal Golf Hole Cap is designed to fit regulation size golf cups, and is constructed with sturdy, durable plastic, with built-in, reliable UV protection, ensuring that the cap will resist fading and disintegration.
On the new golf hole cap product, Rachel Brady stated, "Our new golf hole cap is the perfect solution for protecting your putting green. Not only that, it can serve to repurpose the putting green for alternative activities, such as playing with your kids or dog, or entertaining guests -€“ all you have to do is place our golf hole caps over the golf holes, and you're putting green is instantaneously transformed into a generic turf surface for all kinds of non-golf activities. Global Syn-Turf places importance in usability; as such, the Global Syn-Turf golf hole cap enables homeowners with putting greens to maximize the value and use they get out of their back yard putting green properties."
Global Syn-Turf's products are voted the best artificial grass for commercial and residential properties. The company creates durable and safe surfaces. No matter what the conditions or climate, Global Syn-Turf synthetic turf can withstand high usage, risk-free. And factors such as this are the motivating causes of why people are saying that Global Syn-Turf synthetic turf solutions are setting standard with innovative technologies specifically developed to guarantee the health and safety of its sportive users. If you combine the practical applications, sustained smoothness, and uniform padding, with the health and safety benefits, the cost of installing Global Syn-Turf artificial turf goes from that of an expenditure to that of an investment.
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This is the first of a continuing series of interviews with green industry professionals. In this interview, an anonymous (he asked for his name and company to be suppressed) landscape contractor speaks off-the-cuff about his experiences in the green industry and installing artificial grass.
What is a typical day like for a landscape contractor?
The life of a general contractor can be very tumultuous. They are working with expensive, often dangerous equipment. Depending on the contract, they are solely responsible for any mishaps that occur. Still more stressful is the fact that they if the site they are working on is residential, the very material of their business just so happens to be their client's most expensive article of property and sometimes their most prized possession -- namely their homes. So with all of this liability, and in this day and age, in which your every action is susceptible to being recorded forever on the Internet, the job can be difficult.
How does a landscape contractor accept a job?
Ordinarily, landscape contractors have to go to the customer's location when the customer is available. It can be on the weekend, in the evening, or during the day -- it just depends on when the customer would like them to begin. However, once the customer has given them the go-ahead to begin work, most contractors want to get started as soon as possible.
What is the most stressful part of being a landscape contractor?
By force of circumstance, the majority of them are deprived of the privilege of being able to maintain their reputations. The reason is that the average contractor's business is constantly in flux. Yes, it's feasible for a contractor with robust resources to have as many as ten pending jobs in queue, but the majority of contractors simply don't have that capacity. They only have one crew. And with only one crew, the maximum amount of jobs you can take is three to four. So, the majority of contractors may have one job to start with, and then take on a second job a few days later, and then have a third emerge, and then perhaps a fourth.
However, for your average contractor with only one crew and three projects in queue, what very often happens is that the queue is upset by accidents. Perhaps their truck breaks down. Or when the first job is almost finished, perhaps their vehicle leaks and besmirches the pave that's just been painted. Or say an incident with the irrigation happens while they are remodeling something inside and need to use the pressure washer -- if the pipeline is malfunctioning, they won't be able to finish the job. Mishaps like this are very expensive and burdensome. Everything can be running smoothly and according to plan, but if the crew says: "We hit the gas line," at the very moment when the three pending customers have given green lights to start working on the next projects, what can you do?
At that point the contractor has to call the utility to come fix it, because his crew can't proceed until the gas line is fixed. And of course he can't just hire another crew to do the new jobs.Thus, he's forced to move the crew out of the current job and send them to the next job. And then, guess what? With every intent of coming back to finish the first job, he probably never will. Perhaps the customer will call him and say, "You're coming back; otherwise I'll sue you!" And he may return to the first job briefly. It's a very hectic cycle and business to be in. In short, with limited resources, it's difficult for a contractor to maintain an impeccable reputation.
What about artificial grass installers?
With regard to artificial grass installation companies, there are two types of arrangements they have with their personnel: one of them is that they pay their crews by the hour. They say to their crew, "There's a job today. You start today; you finish today." and then seven people are sent to the job to get it done. By the end of the day, everyone receives a paycheck at the hourly rate.
The second type of arrangement is when they pay their personnel according to square footage. They say, "I am going to pay you two dollars per square foot for this job. I don't care how you do it, or how long it takes you to do it -- do it whichever way and however long you'd like. If you finish in half a day -- Hallelujah! -- you make more per hour."
So, basically every artificial grass installer calls their own crew, but they run them differently, based on how effective and efficient they want them to be.
What about installing artificial grass is different than a typical construction gig?
Unlike most contractors, unless there's an installation problem, artificial grass installers don't usually have any hiccups during installation. This is because the work involved isn't too complex. It's not like construction where you're prevented from finishing a job because of, say, a broken board. In construction, a broken piece of board only costs twenty cents per linear foot; so five feet is just one dollar. But if you don't fix it, the completion of the project goes nowhere.
With an artificial grass installation, on the other hand, the consequence of finding a defective section of the turf isn't that serious. It is just a product. That's what makes it so beautiful: a four-person crew can make twenty-four-thousand dollars in a day and a half.
Is installing artificial grass a threat to lawn care business?
Lawn maintenance contractors shouldn't feel anxiety about installing artificial grass. Their lawn care gigs are not being threatened. Artificial grass installations only account for three to five percent of residential yards these days. If you're a lawn maintenance contractor, and you start installing artificial grass, you are going to be busy; you'll never run out of artificial turf installation gigs.
Concerned lawn maintenance contractors often reply, "I charge thirty dollars per week to maintain each yard, and I am currently maintaining twenty percent of the neighborhood. If I install artificial turf, there will be no need for my services." My response to this contention is, "Are you crazy? Look at where you live. Just three to five percent of the homes in the neighborhood have artificial turf. And even if that percentage was much higher, say twenty percent, it wouldn't matter because you'd run yourself to death before finishing installing all of them, anyway.In brief, in no wise does the lawn maintenance contractor lose business as a consequence of installing artificial turf.
How does a landscape contractor succeed?
Anyone with sales, business management and installation abilities can make a lot of money installing artificial turf.
The other thing is that, like any business, you have to commit to it and believe in yourself. You might not have any work on some days. You might get discouraged. And then you might start to deviate from your plan. You can't do that; you have to keep your eyes on the prize. In the competitive business world, you just can't let your efforts abate. This world, this market, doesn't grant anyone the luxury of being lazy, or deviating from their plan, because there are too many people out there who are just as committed as you, and just as smart as you, if not more so.
So, if suddenly, two months have gone by, and you still don't have any business, and you're thinking that you have to put food on the table, you still need to stick with your game plan. You need to have a plan. You have to stick with it.
For example, I have an online friend in Billings, Montana, who's been installing turf for two years. Who is he? He's a twenty nine year old kid. How did he get there? He had guts and persistence. That's all it took. And he's just one guy. You know what he does? In the winter time, he plows snow. He works in the restaurant at Shell. And in the spring time he hits the trade shows, he stops by all of the booths, telling people he installs artificial grass and so on. And he uses his own money to make video advertisements. He said, "I need to make a life; this is what I do. I pick up every job I can get during the winter, snow plowing, etc. But when spring hits, I am out one hundred percent installing artificial turf. I tell everyone I know, every city, every department, every single person I know. I am committed. You know what? He installs a lot of turf. If you are not committed, you are not going to go anywhere. You must be determined. When we first met on some forums, I didn't think he was going to make it. I thought, "Billings, Montana?" If you are talking about Chicago, then there might be a chance. But, he proved me wrong: by making a plan and sticking with it.
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Global Syn-Turf, Inc., the green industry's premier artificial grass supplier and manufacturer, has confirmed that its products were showcased at the 47th Annual Professional Turf, Plant & Tree Conference, hosted by the Nassau Suffolk Landscape Gardeners Association (NSLGA). NSLGA's most comprehensive conference of the year, the event took place February 24 at the Nassau Veterans Memorial Coliseum in Uniondale, New York.
At the conference, around 3,000 decision-makers from around the country gathered for one day of educational seminars and courses and an exhibit hall which showcased more than 200 vendor booths. The annual event serves as an opportunity for green industry professionals to learn new strategies to improve their businesses.
Global Syn-Turf's products on display showcased how the green industry -- comprising landscapers, golf courses, arborists, municipalities, schools, etc. -- can save time and money on maintenance, manage labor costs more effectively, and optimize their grounds' playability more easily with the company's artificial grass products.
"Exhibiting at the Professional Turf, Plant & Tree Conference offered a great opportunity to show green industry professionals how Global Syn-Turf can help improve their business with clients. We were excited to be a part of it this year," says Bruce Lamb, Territory Sales Manager, East Coast. "Our products displayed how we can help businesses save money and manage their groundcovers with greater ease. Since our inception, we've helped many facilities do more with less, reduce labor costs, and gain more control over their operations and make theirs and their clients' landscapes more sustainable."
Global Syn-Turf has been providing domestic and international clients with artificial grass solutions since 2009. The company's robust product selection, paired with its comprehensive customer service, increases efficiency in critical operational areas. Their products are used by thousands of homeowners, contractors and facilities in over 60 countries, helping them to save money, increase revenue and benefit their communities.
Recently, Global Syn-Turf opened its new warehouse in Poway, CA, their second in San Diego County, prompted by an increased number of customers in Southern California and the growing demand for Global Syn-Turf's artificial grass products. The new storehouse also enables the company to more efficiently service local customers and takes advantage of new business development opportunities within Southern California.
Rachel Brady, GST Marketing, and Sales Manager, stated: "We count many green industry firms among our customers. They make the switch to Global Syn-Turf because of our superior products and expert staff. Like no other conference of its kind, the Professional Turf, Plant & Tree Conference attracts decision-makers in key national markets. We take pleasure in showcasing our latest products and cultivating new business relationships on a national scale."
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The artificial grass of today is a far cry from what it was when it first appeared in 1966. Back then, it was used almost exclusively in sports fields. It was thick-fibered, and its primary purpose was to withstand heavy traffic from the cleats of athletes for long periods of time. Nowadays, the selection of artificial grass products is so variegated that they are used everywhere from playgrounds to veterinary clinics. Some varieties are visually indistinguishable from real grass and still others feel just as soft as the real thing on one's feet.
Indeed, artificial grass technologies have advanced so dramatically over the last few years that lawmakers who were once opposed to their being placed in residential settings are now supportive of it. Lawmakers in San Diego, for instance, proposed a bill this year that would permit residents in homeowner associations to replace their natural grass lawns with artificial grass. In the past, if homeowners installed artificial grass, many had to worry about fines and other penalties.
Despite these changes, however, the main advantage of artificial grass remains the same. It saves time, money and water.
Still, some are not convinced of artificial grass' eco-friendliness. On Houzz, for instance, the number one complaint is that artificial grass harmful to the environment by being a petroleum product and a contributor to global warming when overheating on hot days. Nonetheless, more evidence is surfacing which points to artificial grasses environmental advantages over natural grass. Most recently, it was proven that natural grass lawns as a whole emit more greenhouses gasses than the grass itself absorbs.
Pros and cons aside, there are some questions that are frequently asked by people who are new to the artificial grass world. Let's address those questions forthwith.
What is artificial grass? Artificial grass is a surface composed of synthetic fibers that emulate the look of natural grass. It is sometimes called synthetic turf, artificial turf, synthetic grass, fake grass, and plastic grass.
What are the advantages of artificial grass? It requires minimal maintenance, doesn't require water, fertilizers or pesticides, and looks manicured all year long with none of the hard work.
How is artificial grass used? Artificial grass is used everywhere from sports fields to residences. The most prevalent applications are:
1. On residential landscapes. Artificial grass is extremely popular these days among homeowners looking to save time, money and water that would otherwise be spent on lawn maintenance.
2. On sports fields, tennis courts, and putting greens. Artificial grass increases playing time and reduces maintenance expenses.
3. In pet facilities. Artificial grass is an ideal surface for accommodating pet activities. It is highly resistant to force and eliminates the negative side effects associated with real grass and pets, e.g. mud, dead grass, yellow spots.
4. In childcare facilities and playgrounds. Artificial grass is outstripping rubber and asphalt as a surface for children at play. It provides a cushioned surface, increases the facility's usability, and reduces grass stains and maintenance costs.
In short, artificial grass can be used anywhere for cosmetic or practical purposes. It's even been used for purely aesthetic purposes: in 2014, a Bay Area artist incorporated fake grass into her art installation at Et al. gallery in San Francisco. And in 2009, Black and White Gallery in Brooklyn, NY, presented an installation by artists Alina & Jeff Bliumis called "Be Happy," which presented a cutout composed of artificial grass of a woman with a 'Be Happy' talk balloon "as a metaphor for 'greener pastures,' the search for which entices people to migrate" -- (and replace their natural grass lawns with synthetic!).
As you can see, the applications of artificial grass these days are many and varied. Doubtlessly, it can be a useful addition to a number of situations -- confirming that, for some, the grass is greener on the artificial side indeed.
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